iMerica, Brand That I Love
The latest Go Comedy! original sketch comedy show, iMerica, Brand That I Love, isn’t solely about Apple’s encroaching global takeover, but the show certainly knows on what side its digital bread is buttered. As directed by Tommy LeRoy, this blazing-fast one-act production covers a lot of ground with competence and its front-and-center nerdy viewpoint with particular bravado and exceptional skill.
Everything seems to be fair game in this world. The scenes have a grab-bag feel of comic premises and styles: riffs on one or more outlandish characters, pun-infested wordplay, heightened spins on real-life relationships, and a little parody thrown in for good measure. Rather than establishing and following rules, the production pays attention to the individual needs of each scene. Costume pieces and embellishments are introduced as needed; a soundtrack is added if useful and neglected if not. LeRoy keeps his set design scaled back; lighting designer Michelle LeRoy invests in a few distinctive cues, but uses them sparingly. Thus, the scene in which a tightly wound couple stiffly attempts to frolic on the beach works with both performers in basic black, but it also feels completely different from an imagined mudslinging political ad bolstered by super-patriotic production values. Shaking off one scene and burrowing into a new one in the blink of an eye, the show ensures that a joke is never far behind, keeping the viewer laughing as a means of acclimation.